GoKart - Documentation - Offer Wall Integration
Conversion Parameters
GoKart supports enhanced postback functionality so advertisers can pass additional data with each conversion. These optional parameters can be appended to your postback URL to provide any additional conversion insights. The values of these parameters come from the advertiser.
Parameter
Description
Example Value
cnv_amount
Conversion amount (e.g., sale amount)
9.99
cnv_conversion_id
Advertiser’s conversion ID
ABC123XYZ
cnv_event_id
Event ID from the tracking system
EVT-7890
cnv_conversion_ip_address
IP address of the conversion
192.168.1.1
cnv_email
User’s email associated with the conversion
user@email.com
cnv_user_id
Advertiser’s user ID for the conversion
user_5678
cnv_sub_1 - cnv_sub_5
Custom sub-fields for passing additional data
custom_value_1
There are no rows in this table
Example Use Case: Passing Sale Amount
Many e-commerce advertisers use cost-per-sale (CPS) models where the conversion payout is based on a percentage of the sale. To track this, the advertiser must include the cnv_amount parameter in the postback:
https://gokart.api/track?gk_click_id={sub1}&cnv_amount={advertiser_amount_macro}
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